DD2C Innovate
Cohort 01Applications open now

Become an AI-native D2C brand

Close the loop on sales, operations, deliveries, and customer queries with Hermes and the stacks you already run.

hermes · ops-console
Hermes running
4 agents · live

Sales · lead qualifier

Lead from Instagram DM scored 92

WhatsApp pitch sent · follow-up scheduled in 6h

Operations · reorder agent

SKU-042 stock below 5-day cover

PO drafted to supplier · approvals queued

Deliveries · exception handler

Shipment stuck at Mumbai hub

Customer notified · reship or refund offered

Customer queries · reply agent

A

Where is my order #2140?

On the way — out for delivery. Here is your tracking link →

SalesOperationsDeliveriesCustomer queriesHermesReturnsInventoryWhatsAppSupportReorderingCashflowRetentionSalesOperationsDeliveriesCustomer queriesHermesReturnsInventoryWhatsAppSupportReorderingCashflowRetention

Your brand already runs on spreadsheets, WhatsApp threads, and one exhausted operator: you.

Every order, query, and reorder burns hours you should be spending on the brand. AI-native operators run the same workflows on closed loops — systems that sense, decide, act, and learn. This cohort turns you into one of them.

The core concept

Your brand runs on open loops.

An open loop waits on you — a query unanswered, a lead unfollowed, a stockout unnoticed. A closed loop senses, decides, acts, and learns. This cohort closes four of them.

01

Sense

Hermes watches every order, query, lead, and stock level. Nothing waits to be noticed.

02

Decide

Your rules call it: thresholds, priorities, and exactly when a human must step in.

03

Act

The system replies, follows up, reorders, and notifies. Instantly, in your voice.

04

Learn

Every outcome feeds back in. The next loop runs tighter than the last.

Then it runs again — tighter every time.

Four playbooks. One AI-native operation.

Not prompts to tinker with. Working systems wired into the tools your brand already runs on.

Sales & growth

Leads that never slip away

Hermes captures every inquiry, scores it, follows up on WhatsApp and email, and hands only hot leads to you. No more leads dying in DMs.

24/7

Follow-up on autopilot

Every

Lead captured & scored

WhatsApp

Replies in their pocket

loop closed: lead in → reply out → follow-up done

Operations

Inventory floors, reorder triggers, purchase orders, and cash flow snapshots generated and pushed to you weekly.

loop closed: stock watched → PO raised → you approve

NDR-aware

Deliveries

Monitors shipments, answers "where is my order" instantly, catches exceptions before customers do, and offers reship or refund on autopilot.

loop closed: exception spotted → customer told → reship or refund

Human-in-the-loop

Customer queries

Answers every query in your voice, in seconds, across WhatsApp, Instagram, and email. Flags the 1 in 20 that needs you.

answered in secondsneeds human · 1

loop closed: question in → answer out → human flagged

Six weeks from manual to AI-native.

Every week ships something real into your business. No theory-only modules.

Week 1

Map your operations

We audit your real workflows together: where the hours go, which steps reply to patterns, and where AI plugs in first.

Week 2

Build your foundation

Get Hermes and your stack connected. One source of truth for orders, inventory, customers, and conversations.

Week 3

Ship your first agent

Take one workflow live for your actual brand. Customer query replies, lead follow-up, or delivery monitoring — you pick.

Week 4

Sales & growth on autopilot

Add the sales layer: lead capture, scoring, follow-up, and re-engagement runs across WhatsApp and ads.

Week 5

Scale to ops & delivery

Wire reorder triggers, NDR handling, and exception management. Watch first-class customers get handled without you.

Week 6

Reviews, numbers, next 90 days

Measure what changed, document your playbook, and leave with a roadmap only an AI-native operator has.

Built for the people who actually run the brand.

D2C brand owners

Running order flow, DMs, and reorders out of your own phone.

Founders at the ops layer

You grew fast and the manual work is now the bottleneck.

Marketing & growth leads

You want leads captured, followed up, and re-engaged without a hire.

Operations & support heads

Your team answers the same questions 300 times a week.

You leave with systems, a playbook, and a stack that works.

The cohort is judged by what runs in your business when it ends.

01

Live AI systems, not notes

A customer-query agent and lead workflow actually answering for your brand when you finish.

02

Your personal ops playbook

Documented workflows, prompts, and escalation rules you reuse and extend.

03

A measured before/after

Real numbers on hours reclaimed and responses answered — not vibes.

04

An operator network

A cohort of founders running the same playbooks, for the next 12 months.

Questions, answered straight.

Cohort 01 · Limited seats

Your brand is already one system away from running itself.

Apply now. We audit every application and cap the cohort so the work stays hands-on.

apply@d2cinnovate.org · admissions open until seats fill

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